The Constant Contact company is an email marketing business that helps you reach customers and increase your business, without having to throw away thousands in marketing expenses. Unlike the old philosophy of sending out postcards and printed materials, Constant Contact is run by the modern philosophy of digital marketing to greater efficacy.
When you sign up for Constant Contact, you have to pay a monthly fee (unless you use their 60-day free trial) in accordance with how many email addresses you want to purchase. You can email them everyday without increasing your fees.
The fee ranges monthly from $15 (for 500 email addresses) up to $150 (for 25,000 email addresses).
While email marketing is their primary product, they also help setup online surveys and event marketing to help you gather business intelligence and make your event a success. They also offer email templates, so even if you are terrible at designing you can send a professional marketing email.
With the intro out of the way, let’s examine the website. The design is nice and modern, using only a few colors and is straight-forward. I had no problems at all navigating through their features, reading up on what they do and how everything works.
Speaking about working, does Constant Contact work? The short answer is yes, but of course you need to offer the people you are emailing something, so be sure to write an email that will bring them to you. Even the best design falls flat if the content is boring and unappealing.
There is also tracking tools so you can see your results and find out if the world of email marketing will help you thrive, or if you’re better off with the old postcard philosophy.
The only thing I can say as a con for Constant Contact is that, without marketing information, you will be swamped from this website. If you don’t already know how to use blogs and social marketing effectively, then you will get lost in all the information Constant Contact offers. I suggest you read up on marketing before you try email marketing.
However, if you are already well-versed in the digital marketing world, then there really aren’t any problems starting up your marketing venture with them.
Visit Constant Contact
Sunday, October 10, 2010
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment