Vistaprint is a small-volume printing service that has been online since 2001. They offer most of the printing necessities, along with other products and services to help you market your business and propel your marketing.
In my Vistaprint review I found a few good things about Vistaprint, but overall the company is overrated.
On the good side, Vistaprint offers a lot of products that you expect a print shop to offer. However, they also sell non-standard item likes websites, phone numbers and email marketing campaigns.
They also include many, many different templates for business cards, letterhead and so on so you don’t have to worry about making your own custom design. Along with this, there are free printing options (like free business cards), but Vistaprint prints their logo on the back of the card.
This is where the good ends. I found many aspects about Vistaprint that I found irritating, annoying and down right bad. As someone who has been in the printing industry for four years (as a print supervisor) I see a lot of things I don’t like about their printing.
But first, let’s talk about design. I find the Vistaprint homepage to be cluttered and confusing. Even when I know what I am looking for, I get dizzy trying to find the item. There are so many items that most people wouldn’t need (how often am I going to get caricature products?) that it clutters the list of what people do need.
Let’s get onto the printing. I am fond of business cards, they have always been my favorite printing and marketing material. The standard paper thickness for a business card is “12pt” paper. Vistaprint, however, offers 10pt paper as their standard option. This paper is thin and not durable.
You can get 12pt paper, but you have to pay extra. So you have to pay more money, just to get real business card paper.
The next thing I don’t like is the ordering process. I know I want business cards, and after pushing the “Order” button I expect to order my business cards. However, Vistaprint has to offer me other products.
I don’t mind being offered a business card holder, but it seems a little pushy that with each order you have to go through four or five different products which may have nothing to do with what you ordered. It’s irritating and takes forever to go through. By the time I’m really at the order page I’m ready to drop the order and leave.
Overall, Vistaprint does have its place in the printing world. If you aren’t too worried about paper quality and want cheap printing with some pretty good templates (I have to admit, they offer some of the best free templates), then Vistaprint will help you out.
If you are looking to get good printing and thick paper, then Vistaprint really isn’t for you.
Sunday, October 10, 2010
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