Sunday, October 10, 2010

How to Make a Successful Website

If you’re looking to make a successful website and money with your website, no matter if your website is a content site or a business, you need to follow certain rules to make a successful website. Creating an unappealing, boring website will not only drive people away, it will keep you from making any money and will eat up money from your Web hosts. Making a successful website, on the other hand, will keep visitors flocking to your page and will make you long-term earnings.

Design
Before words go on the page, before advertising and information, the first thing you have to consider is design. All too often, people go and purchase a designer website because it looks good.

Here’s the problem with designer websites though: only the visuals are important. Most designers only consider the aesthetic appeal and not the clarity of the content or how cluttered all the graphics will look. You need a website that shows off your content, not a graphic or logo.

Using a website full of images and graphic is bad for two main reasons:

-You can’t sell anything without talking.

-Search engines can’t read images. They see the images, but they are more concerned with the words.

If you can’t design the website yourself and need to download a template, use one that will showcase the articles, not the design itself.

If you do end up designing the website yourself, DON’T CLUTTER. And don’t use blinking images with seizure-inducing colors. If you have to squint to see your website--and I mean any part--then you have a poor design on your hands.

Clear Information
Nothing is more annoying than a website that has articles that looks like it is written only for a search engine and not people. Another sin is repurposed articles that have such terrible English that you wonder if any human really wrote those articles and thought they were good.

Write for people, and write clearly. This does not mean to dumb down your information, or to write in a condescending manner. Write to people with respect, with clarity, and give them something to read that won’t leave them scratching their head, wondering what you are trying to convey.

Content
Another part of a successful website is content. No website can live without it. The minimum amount you want is 10 pages/articles, but having more is always better. However, don’t subscribe to the “quantity over quality” philosophy, cause that will get you nothing but a large website with few readers.

Listen to the above point and write clearly and write quality information people want to read. Give quality information to your readers, and you will obtain a loyal fanbase.

Consistent Updates
Always update your website. If not in articles, keep the design fresh. Every few months, change the design. This makes your website look alive, because a static website, especially if you are not updating the content, just looks dead and lifeless.

If design isn’t your thing, and you really want those search engines to find you, I suggest you bulk up on your articles. Having more quality articles can always help you, and again it makes you look alive.



Making a successful website isn’t hard, it’s really about considering the needs of the reader--who is looking for an easy to see website with information--and always working to make your website better and better. As long as you strive forward and keep yourself fresh and never boring, you will definitely build a number of fans who will flock to your website every time you make an update.

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